Tata Sky Continues to Lead DTH Market in India, Ties Up With SonyLIV for Tata Sky Binge Service


Tata Sky has persisted to care for its management out there for 4 quarters in a row, the DTH operator introduced. Citing the knowledge equipped by way of the Telecom Regulatory Authority of India (TRAI), Tata Sky reported that it captured a marketplace proportion of 32.09 % within the quarter finishing on June 30. The operator has additionally partnered with over-the-top (OTT) platform SonyLIV to provide on-demand displays, films, and sports activities content material to Tata Sky Binge consumers. Tata Sky Binge already provides content material from 9 OTT platforms, together with Disney+ Hotstar, Eros Now, Hungama Play, and Zee5, amongst others.

The knowledge equipped in the newest Indian Telecom Services Performance Indicators file by way of TRAI, shared by way of Tata Sky in a press unencumber, displays that the operator’s marketplace proportion grew by way of just about 0.5 % within the April-June quarter 2020 from the 31.61 % reported within the July-September quarter closing 12 months.

Tata Sky reported that all the way through the closing 4 quarters, it added about 7.5 lakh subscribers. However, if we have a look at its quarter-over-quarter efficiency in accordance with the given TRAI knowledge, the operator misplaced 0.24 % proportion for the reason that earlier quarter finishing on March 31.

“We remain the No. 1 DTH and No. 1 Pay TV platform having increased the lead over our nearest competitor. It is heartening to see the overall DTH sector maintain its resilience even in this quarter,” a Tata Sky spokesperson stated.

Following Tata Sky on the height, Dish TV and D2h collectively got here in 2d, whilst Airtel stood at 3rd and Sun Direct at fourth place, as according to the TRAI knowledge.

At the top of June, the TRAI knowledge shared by way of Tata Sky displays that Dish TV and D2h had a marketplace proportion of 28.67 %, Airtel had 23.83 %, and Sun Direct had 15.41 %.

DTH operator Share in QE Sept’2019 Share in QE Dec’2019 Share in QE Mar’2020 Share in QE Jun’2020
Tata Sky 31.61 % 31.80 % 32.33 % 32.09 %
Dish TV and D2h 31.23 % 30.55 % 29.49 % 28.67 %
Airtel 23.39 % 23.31 % 23.65 % 23.83 %
Sun Direct 13.78 % 14.35 % 14.53 % 15.41 %

 

Aside from saying its expansion in the case of marketplace proportion, Tata Sky has additionally partnered with SonyLIV to carry over 1,000 hours of content material to the Tata Sky Binge carrier this is available through the Amazon Fire TV Stick – Tata Sky Edition and Tata Sky Binge+ Android-powered set-top box.

Tata Sky Binge contains OTT platforms together with Disney+ Hotstar Premium, Zee5, Sun Nxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, and Voot Kids. It additionally supplies 3 months of Amazon Prime Video subscription.


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