YouTube Remains Most Popular Social Media Platform in US in 2021, Facebook Settles for Second Spot: Report

YouTube is utilized by about 81 % of other people in america, making it the most well liked social media platform within the nation in 2021, a record through Pew Research Center displays. The video sharing platform is adopted through Facebook this is utilized by 69 % of the inhabitants that took phase within the survey performed between January 25 and February 8, 2021. The survey additionally highlights that “roughly seven-in-ten Americans” nonetheless use social media platforms in spite of the controversies and the general public’s unfavourable sentiments in regards to the facets of social media.

As consistent with the report titled Social Media Use in 2021 through Pew Research Center, 81 % of the ones surveyed use YouTube — up from 73 % in 2019. It is adopted through Facebook at 69 %. Facebook-owned Instagram takes up the 3rd spot with 40 % recognition. Pinterest is utilized by 31 % of the folk surveyed, and 28 % members stated they use employment-oriented on-line carrier LinkedIn.

“One-quarter say they use Snapchat, and similar shares report being users of Twitter or WhatsApp. TikTok —an app for sharing short videos — is used by 21 percent of Americans, while 13 percent say they use the neighbourhood-focussed platform Nextdoor,” the record stated.

In phrases of enlargement, with the exception of YouTube, Reddit is the one different platform that skilled a statistically vital enlargement – expanding from 11 % in 2019 to 18 % this 12 months. “Similarly, the respective shares of Americans who report using Instagram, Pinterest, LinkedIn, Snapchat, Twitter, and WhatsApp are statistically unchanged since 2019,” the record stated. This displays that the fast adoption of a majority of these websites and apps has slowed. Furthermore, the record says that Instagram, Snapchat, and TikTok have a powerful following amongst younger adults.

Facebook is utilized by 69 % Americans
Photo Credit: Pew Research Center

The record additionally gives an age-wise segregation of using social media platforms. “About 84 percent of adults aged between 18 and 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81 percent),” the record highlights. By comparability, 73 % of adults elderly between 50 and 64 say they use social media websites, whilst about 45 % of the ones elderly 65 and older say they use social media websites.

A majority of 18- to 29-year-olds say they use Instagram (71 %) or Snapchat (65 %), whilst “roughly half” say the similar for TikTok. The record additionally displays a stark distinction in the use of social media websites. For instance, whilst 65 % of adults elderly 18 to 29 say they use Snapchat, best 2 % of members who’re elderly 65 and older record the use of the app.

In the case of YouTube, 95 % of the ones elderly between 18 to 29 say they use the video platform. The quantity stands at 91 % for customers elderly 30 to 49, 83 % for adults elderly between 50 and 64, and 49 % for the ones elderly 65 and older. When it involves Facebook, 70 % of respondents elderly 18 to 29 say they use the platform. Furthermore, 77 % of the ones elderly 30 to 49, 73 % of customers elderly 50 to 64, and about 36 % of the ones elderly 65 and older say they use the social media platform.

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