Roach departs Barbados Tourism Marketing after two decades | News


Barbados Tourism Marketing is bidding farewell to international head of markets and transient leader govt, Petra Roach.

After just about twenty years with the organisation, the business veteran is leaving to take in a brand new alternative with the Grenada Tourist Board later this 12 months.

In a commentary from the board, Barbados Tourism Marketing chairman, Roseanne Myers, thanked Roach for her notable contribution to the native tourism business through the years.

“On behalf of the board, management and staff we say a sincere thank you to Petra Roach for her years of service and leadership,” Myers stated.

“She has been a tremendous asset to Barbados for two decades and her contribution to the growth and development of tourism sector has been outstanding.”

Roach’s tenure with the Barbados tourism government started in 2002 with the then Barbados Tourism Authority, the place she labored with the United Kingdom staff as vice-president.

Following a short lived stint as intervening time leader govt in 2014 right through the corporate’s transition duration to Barbados Tourism Marketing, she would then make her mark as director for the United States in 2015, prior to assuming the position of world head of markets in 2019.

She has held the submit of intervening time leader govt since ultimate 12 months November.

In a private commentary, Roach thanked Barbados Tourism Marketing, including: “I wish brand Barbados well because it’s been a great experience that has helped me hone my skills.”

In order to have an effect on a unbroken transition over the following few important months, present UK director, Cheryl Carter, will act as head of world markets.

The board, with a brand new commercially targeted advertising mandate, might be expediting its recruitment of a primary govt.





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