Sony Bravia X90J 55-inch Ultra-HD HDR TV With Cognitive Intelligence Processor Launched in India: Price, Specifications, Features


Sony Bravia 55-inch X90J Ultra-HD HDR LED tv has been introduced in India, priced at Rs. 1,39,990. The tv is without doubt one of the maximum complicated choices to be had from Sony in India at the moment, and is already to be had throughout Sony Centers, primary electronics shops, and e-commerce portals India, despite the fact that lately in just a unmarried 55-inch measurement possibility. The X90J sequence updates Sony’s top class LED Triluminos TV vary for 2021, taking excessive spot from the X90H sequence which used to be introduced in 2020.

Sony Bravia XR-55X90J worth and availability

The Sony Bravia KD-55X90J tv is already to be had in India throughout Sony’s key on-line and offline distribution channels, and is lately priced at Rs. 1,32,990 on Sony’s on-line retailer, fairly not up to the corporate’s discussed worth of Rs. 1,39,990. This TV is the successor to the X90H sequence, which is lately priced at Rs. 1,10,900 for the 55-inch variant. Sony India has introduced that it’s going to even be launching 65-inch and 75-inch variants within the X90J sequence quickly.

The Sony Bravia 55X90J is going up towards festival within the QLED and LED segments, together with choices from Samsung, OnePlus, and TCL which can be priced at round or fairly not up to Sony’s asking worth. Sony’s recognition within the section signifies that it does command a top class over the contest, and it’s in direct festival with entry-level OLED TVs from manufacturers reminiscent of LG.

Sony Bravia XR-55X90J specs and contours

The Sony Bravia XR-55X90J is a 55-inch Ultra-HD (3840×2160-pixel) LED TV with Sony’s Triluminos era, which is analogous to the quantum dot era used on televisions advertised as QLED TVs. There is reinforce for HDR with the HLG, HDR10, and Dolby Vision codecs, in addition to Dolby Audio and Dolby Atmos for sound. The TV additionally has full-array native dimming, HDMI 2.1, a height refresh fee of 120Hz at Ultra-HD solution, auto low-latency mode, and variable refresh fee. The speaker gadget is rated for 20W of sound output.

Touted as the arena’s first TV with cognitive intelligence, the Sony Bravia XR-55X90J is powered through the XR Cognitive Processor. This permits the TV to stumble on the focus – this is, crucial component or zone in a selected body – and toughen the image high quality precisely the place it predicts the viewer’s center of attention is. The image high quality is thus claimed to be extra herbal having a look and remarkable, in keeping with Sony.

The tv is without doubt one of the first to run at the Google TV person interface, which is the religious successor to the inventory Android TV UI and used to be first presented at the Google Chromecast With Google TV. There could also be get right of entry to to Google Assistant and Alexa voice assistants, Google Chromecast integrated, in addition to reinforce for Apple AirPlay 2 and Apple HomeKit for display screen mirroring and IoT connectivity respectively.


It’s an all tv impressive this week on Orbital, the Gadgets 360 podcast, as we talk about 8K, display screen sizes, QLED and mini-LED panels — and be offering some purchasing recommendation. Orbital is to be had on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and anyplace you get your podcasts.
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