Adventure commute corporate Aurora Expeditions has named Hayley Peacock-Gower as its leader advertising and marketing officer, a newly created position to pressure international expansion for the Australian emblem.
With greater than two decades’ enjoy in strategic branding, advertising and marketing and media for an array of primary Australian and international manufacturers and companies, together with News Corp, Fairfax Media, Canon and Leo Burnett, she is going to spearhead advertising and marketing operations international.
“Hayley is a top talent, a passionate and meaningful addition to the Executive Leadership Team,” stated leader government, Monique Ponfoort.
“Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand.”
Peacock-Gower takes up the position at a key second for Aurora Expeditions, with the release of its 2d purpose-built deliver Sylvia Earle in 2022, and the go back to small-ship expedition commute in Antarctica from January.
“This is an incredible opportunity to innovate with new content and transformative experiences which will drive interest and demand while positioning the brand for future growth,” added Peacock-Gower.
“There is no better opportunity both professionally and personally, especially given the timing, as we accelerate meaningful changes in our ongoing care for the planet programmes, and our imminent return to what Aurora Expeditions does best; life-changing small-ship expeditions.”
Voted World’s Leading Polar Operator on the World Travel Awards, Aurora Expeditions has been turning in perspective-altering expeditions to probably the most faraway, distinctive and biodiverse locations in the world for 30 years and is deeply dedicated to accountable and respectful commute.